Sustainability is all about certainty

Climate change and global warming are urging governments, people and businesses to commit to sustainable practices. Certo provides businesses with the opportunity to become sustainable and secure a more certain future through our online Business Sustainability Program. We focus on your people, processes and products across your value chain.

Sustainable businesses are all about certainty, how certain are you that your business is future proof?
Here are 5 reasons why we think your business should become a Sustainable Business:

1. Sustainability is a key part of decision making.

Sustainability is key for businesses making strategic and operational decisions, and for consumers deciding which products and services to select. Consumers are now considering a company’s impact on the environment before purchasing any goods or services and, those that do, are more likely to show loyalty to a company that has sustainable habits. Your competitors are likely to be operating sustainably and winning the approval of your customers – new and existing.

2. Sustainability secures a brighter future for all.

Sustainable businesses demonstrate to employees and customers that they are committed beyond the work environment, they are aligned go our ecosystem and reducing environmental harm. Their long-term plans safeguard their future and create a legacy from which other generations can live by. Sustainability provides reassurance that a positive business brand image will remain for years to come.

3. The brightest recruits join sustainable businesses.

Social networks and social marketing tactics make it easier for information to be relayed. A lot of this has been connected with sustainability concerns and it is becoming commonplace, particularly amongst the millennial generation (born after 2000). These fresh job seekers want to be part of the solutions and want to make a difference to the environment and the communities around them. By aligning with their sustainability values, you have a better chance of recruiting the brightest young people to your team.

4. Business operating costs are reduced using sustainable practices.

By focussing on sustainability within the business, companies are reaping cost savings and creating healthier workplaces. Energy efficient appliances and practices, and effective water and waste management, are all having a significant impact on reduced operating costs.

5. Sustainability drives innovation and future growth.

Sustainability is all about doing things smarter, better, for longer, without compromising our ecosystem. It motivates companies to move beyond their comfort zones and explore new territories, seeking new materials, technologies and processes.