Business sustainability is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities (sometimes referred to as profits, people and planet).
When businesses focus on securing future certainty they are driven by sustainable values. Businesses can better survive threats, overcome weaknesses and capture opportunities if they are connected to healthy economic, social and environmental systems. These businesses create economic value and contribute to healthy ecosystems and strong communities.
Corporate sustainability requires businesses to adhere to the principles of sustainable development. According to the World Council for Economic Development (WCED), sustainable development is “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” So, for a business to be sustainable, it must address important issues at the macro level, such as: economic efficiency (innovation, prosperity, productivity), social equity (poverty, community, health and wellness, human rights) and environmental accountability (climate change, land use, biodiversity).