Why be Sustainable?

Independent customer surveys and market research (as shown in our FAQ section) are providing proof that large majorities of people believe sustainable practice is now a critical behaviour requirement. Everyone working in and associated with your business should be practicing sustainability.

Sustainability is about using resources today in a way that maintains their supplies for the future. This doesn’t mean living without personal luxuries, or compromising business success, but rather being aware of our resource consumption, reducing unnecessary waste and providing certainty for future generations. Rather than harming our environment and depleting our natural resources, we need to support long-term ecological balance. It really is just common sense.

Here are some global concerns we wish to share with you, all linked via credible sources (click on the statement to view the source):

In 2018 the amount of CO2 in the Earth’s atmosphere reached the highest level in 800,000 years.
2016 was the warmest year since 1909, the 5 warmest years on record have been in the last 20 years.
Last 100 years (to 2018) the temperature of Earth increased by 1.7 oC and the sea by 0.9 oC.
Sea temp increases resulted in sea level increases of 22 cms, forecasted to be further 65 cms by 2100.
50% of Earth’s food supply comes from just Wheat, Rice and Maize (and 65% of this maize is grown to feed livestock).
90% of global livestock production comes from just 15 species mammals and birds.
Global tree cover loss reached a record 73.4 million acres in 2016, 50% higher than 2015, which is the size of New Zealand.
20% of the Amazon rainforest has disappeared in just 50 years.
50% of all shallow water corals have been lost in the last 30 years.
75% of the major marine fish stocks are being fished at or beyond their biological limits.
All mammals, birds, reptiles, amphibians and fish on Earth have experienced an overall decline of 60 percent from 1970 to 2014
80 percent of the Earth’s natural forests already have been destroyed at the rate of 20,000 hectares per day
Great Pacific Garbage Patch is about 1.6 M km2 in size. This is about 16 x bigger than estimated. This is about 5 x the size of New Zealand.
Plastic production was 311 M Tonnes in 2014, 20 times the amount produced 50 years earlier.
By 2037 it estimated the world’s population will reach 9Billion, that is a 3 x increase since 1960 when it was just 3Billion.

We have also listed concerns specific to your country, all linked via credible sources:

New Zealand
According to the Jan 2018 World Bank report, NZ creates the most waste per capita in the developed world.
According to the OECD Environment at a Glance 2015 Report:
NZ is the largest emitter of Methane (GHG) per capita in OECD. NZ’s GHG emissions have risen by almost 25% in the last 25 years, and agriculture contributed to 50% of these increased emissions.
NZ has the lowest recycling rate and the highest landfill use in OECD.
NZ has the highest vehicle ownership per capita in OECD.
NZ is the third largest user of Nitrogen fertilizer per hectare in OECD.
According to the NZ Govt Our Atmosphere and Climate 2017 Report:
Emissions from NZ road transport increased by 78% since 1990.
Carbon dioxide levels in the atmosphere have increased 23% since 1972
Global gross greenhouse gas emissions have risen 51% from 1990 to 2013
New Zealand gross greenhouse gas emissions have risen 24% from 1990 to 2015
According to various industry reports:
Dairy cattle increased from 3.84 M in 1994 to 6.47 2017 (68% increase just 23 years)
We have the highest Dairy Cow population per km2 in world.
21 billion litres of milk was processed by dairy companies in 2016-17. In a 270-day milking year, this equates to more than 67 billion litres of poo, pee and water being made/used. This is equivalent to 3 x 24hr days of the Huka Falls water flow or almost 27,000 full Olympic pools.
This has increased GHGs by 12%, and 50% of all are attributable to dairy cattle.
62% of NZ’s waterways are unsafe to swim in due pollution and 44% of NZ’s lakes are defined as polluted and not safe for recreation.
72% of NZ’s native fish are threatened with extinction in our waterways.
Starling and Song thrush numbers are 33% less, Silvereye 44% less.